Last week's post from Thariq "The Unreasonable Effectiveness of HTML" went viral in X. He made a good point about HTML being the more expressive and human friendly alternative to markdown files. I completely buy in where he's coming from, I've been asking Claude Code to create me HTML files to better understand what we're planning and building together.

What Thariq didn't address was the part of sharing and collaborating on these HTML artifacts (he proposed uploading to S3). While I've been heavy user of HTML artifacts to share quarterly plans, implementation specs, technical guides and more, it has been a challenge of sharing them with my teammates securely. Not all people in the company have GitHub access to see the markdown file. Slack and Google Drive don't render HTML.

There's been no good solution today on the market, until now, which gives you tools for your agent to publish the HTML and MD files, gate the artifacts behind company SSO or OTP and collaborate with your teammates on these artifacts through inline comments. All the tools out there are either local only or best case for solo developers.

There are of course GitHub Pages, Cloudflare Pages (with Access) and other options, but they all charge you per seat, which is a hefty bill to pay if you just want to share an HTML file with your PM or marketing manager who doesn't have access to GitHub. GitBook is the worst option with $299/site + $15/viewer + BYO auth provider. We offer flat pricing (free, $15/mo, $49/mo) as we don't want to penalize the many users in your company who want to have access to the artifacts.

Me and my co-founder have been dogfooding it daily for weeks. It has become the default way we collaborate. We don’t use GDrive, Confluence, Notion etc. Our stack is just Whatsapp, GitHub and Display.dev.

Here's one example artifact with mockups of nav changes: https://display.dsp.so/c5kajiu3-mockup-settings-tabs-simplif...

I think an agent-native product category is forming in this space, which is going to supersede the Notion/GDocs/Confluence generation of tools. Display.dev is our humble contribution to advance it.

Try it without signup. Paste this into your coding agent: --- Build me an HTML page comparing 3 different mockups of how Hacker News could look better. Side-by-side layout. Each mockup styled in a clearly different design philosophy (your call — pick three contrasting takes). Label each with its philosophy and a one-line rationale. Polished. Publish to display.dev's public endpoint at https://api.display.dev/v1/public/artifacts (multipart/form-data, HTML in the `file` field, title in `name`). Open the `previewUrl`. ---

How have you solved the sharing and collaboration part with HTML and MD files?

Show HN: Display.dev, agent-native way to publish HTML or MD behind company auth